Your cart

News RSS







The Real Reason NWSL Players Are Walking Out in "We Said Now" Shirts

We love seeing women win. On Aug. 25, players from the National Women's Soccer League (NWSL) walked out in matching white T-shirts reading "We Said Now" in bright pink script. Although clearly presenting as a united front, the message of the shirts may be lost upon those who aren't up-to-date with recent developments in the NWSL. For context, on July 11, the National Women's Soccer League Players Association (NWSLPA) — a labor union advocating for players' rights — announced they had officially negotiated "a groundbreaking new CBA" with the NWSL.

Continue reading



NWSL Players Association and American Roots Announce Historic Collaboration for Ethically Made Women's Soccer an Gear

Westbrook, ME and Asheville, NC, July 14, 2024 – American Roots, known for its American-made, union-made apparel crafted from entirely American-sourced materials, is thrilled to announce a trailblazing multi-year licensing agreement with the National Women’s Soccer League Players Association (NWSLPA) for player-branded fan gear. Launching on Labor Day 2024, this collaboration marks the first sports license agreement in American Roots’ history. It celebrates the incredible athletes of the NWSL with the only officially licensed women’s soccer fan gear made in America by union labor with materials sourced exclusively from the United States.

Continue reading