Apparel manufacturer American Roots gets into retail game with gear for pro soccer fans.
The sport of soccer, globally known as football, does not have its roots in America.
But apparel manufacturer American Roots has begun its initial foray into the retail market through professional women’s soccer played here.
For the past 10 years, American Roots of Westbrook, Maine, has produced 100% American-made clothing constructed entirely of materials sourced in the United States and made by union workers.
We love seeing women win. On Aug. 25, players from the National Women's Soccer League (NWSL) walked out in matching white T-shirts reading "We Said Now" in bright pink script. Although clearly presenting as a united front, the message of the shirts may be lost upon those who aren't up-to-date with recent developments in the NWSL. For context, on July 11, the National Women's Soccer League Players Association (NWSLPA) — a labor union advocating for players' rights — announced they had officially negotiated "a groundbreaking new CBA" with the NWSL.
Westbrook, ME and Asheville, NC, July 14, 2024 – American Roots, known for its American-made, union-made apparel crafted from entirely American-sourced materials, is thrilled to announce a trailblazing multi-year licensing agreement with the National Women’s Soccer League Players Association (NWSLPA) for player-branded fan gear. Launching on Labor Day 2024, this collaboration marks the first sports license agreement in American Roots’ history. It celebrates the incredible athletes of the NWSL with the only officially licensed women’s soccer fan gear made in America by union labor with materials sourced exclusively from the United States.
Listen to Maine Voices Live: Making it in America, featuring American Roots co-owners, Ben and Whitney Waxman and author Rachel Slade.
Nine years ago, Ben and Whitney Waxman began an experiment: Could an American company manufacture high quality apparel using only domestic materials and union labor? The improbable answer is YES!
