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NWSL Players Association and American Roots Announce Historic Collaboration for Ethically Made Women's Soccer an Gear

Westbrook, ME and Asheville, NC, July 14, 2024 – American Roots, known for its American-made, union-made apparel crafted from entirely American-sourced materials, is thrilled to announce a trailblazing multi-year licensing agreement with the National Women’s Soccer League Players Association (NWSLPA) for player-branded fan gear. Launching on Labor Day 2024, this collaboration marks the first sports license agreement in American Roots’ history. It celebrates the incredible athletes of the NWSL with the only officially licensed women’s soccer fan gear made in America by union labor with materials sourced exclusively from the United States.

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Maine Voices Live: Making it in America

Listen to Maine Voices Live: Making it in America, featuring American Roots co-owners, Ben and Whitney Waxman and author Rachel Slade.  Nine years ago, Ben and Whitney Waxman began an experiment: Could an American company manufacture high quality apparel using only domestic materials and union labor? The improbable answer is YES! 

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