Our Mission

Work feeds families. It keeps the lights on. It gives meaning to the hours we spend away from home. At American Roots, we believe in the dignity of work and in an America that works best when people are paid Union wages for what they do.

American Roots is here to create good Union jobs. Fair pay, real benefits, and work that matters. By leading with labor, we’re helping rebuild American manufacturing in a way that’s more just and sustainable.

How We Do It

By providing high-quality, durable clothing made from 100% American-sourced materials by Union labor in America, we are proving that success does not have to come at the expense of workers or the quality of the products they make.

Who We Are

American Roots is a Union-made apparel company in the historic Dana Warp Mill in Westbrook, Maine. Everything we make is made here in the U.S., by Union workers earning Union wages.

We didn’t borrow the language of labor like others. We grew out of it.
The factory is not a backdrop for a brand story. It’s why the company exists.

We serve the American Union worker first. Active members, retirees, and union families. Along with Unions and companies that work with the trades.

We’re focused on building the most trusted Union-made apparel brand in the country by staying aligned with the labor movement, not chasing trends around it.

What sets us apart is simple. We’re the only apparel company that started inside the labor movement. Other brands talk about workers. We are workers: USW Local 366

At the end of the day, we honor and answer to one group.

The American Union worker.

American Roots answers to you.