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THE ONLY WOMEN'S SOCCER FAN GEAR MADE ETHICALLY IN AMERICA BY UNION LABOR

 

 OFFICIALLY LICENSED BY THE NWSLPA

ALEX MORGAN

LO'EAU LABONTA

CRYSTAL DUNN


The first-ever fan gear made exclusively for passionate supporters of women's soccer. We celebrate the skill, dedication, and undeniable spirit of your favorite players with this iconic collection.

American Roots Fan Gear was designed with one goal - to honor the icons of professional women's soccer. Made ethically in America by Union labor, our 100% cotton tees and hoodies offer unbeatable quality and comfort.

From electrifying goal scorers like Alex Morgan and Lynn Williams, to steadfast mid-fielders like Lo'eau LaBonta,  each player focused design pays tribute to the incredible women who inspire us all.  

 

AMERICAN ROOTS FAN GEAR IS COMING SOON!
PRE-ORDER NOW AND SAVE 15%

ALEX MORGAN SIGNATURE Collection

PRE ORDER- Alex Morgan Unisex Short Sleeve Retro Tee

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PRE ORDER- Alex Morgan Unisex Long Sleeve Tee

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PRE ORDER- Alex Morgan Women’s Short Sleeve Retro Tee

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PRE ORDER- Alex Morgan All American Pullover Hoodie

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PRE ORDER- Alex Morgan All-American Signature Zip Up (Limited Edition)

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PRE ORDER- Alex Morgan College Crewneck

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wear your values

American Made

  By providing high-quality, durable clothing made in our factory in Maine we are proving that success does not have to come at the expense of workers or the quality of products we make.

American Cotton

American Roots Fan Gear is made with 100% cotton grown in the USA. Sourcing the finest American materials lessens our environmental impact and uplifts local economies.

Ethically Made

We are Union made. Our mission is to create jobs that are more meaningful, fair, and good-paying. We are rebuilding American manufacturing, thread by thread.

THE AMERICAN ROOTS STORY

RE-GROWING AMERICAN MANUFACTURING
After visiting and old woolen mill and witnessing fluctuating American manufacturing, Ben Waxman and his wife and co-owner Whitney thought: Why not bring this incredible industry, which essentially disappeared in the United States, back to life?
From this vision, American Roots was born.  

The idea was simple– create American-made products, and sell to the growing number of people who value ethics, quality, and American sourcing and manufacturing.  

Our foundation is built on strong community ties, family values, and a dedicated Union workforce. By prioritizing these principles, we ensure our products reflect our commitment to quality and integrity. We strive to pass on these values to our customers, fostering a connection that goes beyond the products themselves.

Lo'eau LaboNTa SIGNATURE Collection

PRE ORDER- Lo'eau LaBonta Unisex Short Sleeve Signature Tee

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PRE ORDER- Lo'eau LaBonta Unisex Short Sleeve Retro Tee

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PRE ORDER- Lo'eau LaBonta Unisex Retro Long Sleeve Tee

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PRE ORDER- Lo'eau LaBonta Women’s Short Sleeve Retro Tee

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PRE ORDER- Lo'eau LaBonta Women’s Short Sleeve Signature Tee

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PRE ORDER- Lo'eau LaBonta College Crewneck

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Lynn Williams SIGNATURE Collection

PRE ORDER- Lynn Williams College Crewneck

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PRE ORDER- Lynn Williams Unisex Long Sleeve Tee

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PRE ORDER- Lynn Williams Unisex Short Sleeve Championship Tee

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PRE ORDER- Lynn Williams Women’s Short Sleeve Championship Tee

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PRE ORDER- Lynn Williams All-American Signature Zip Up (Limited Edition)

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PRE ORDER- Lynn Williams All American Pullover Hoodie

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Debinha SIGNATURE Collection

PRE ORDER- Debinha Women’s Short Sleeve Signature Tee

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PRE ORDER- Debinha Unisex Long Sleeve Tee

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PRE ORDER- Debinha Unisex Short Sleeve Signature Tee

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PRE ORDER- Debinha College Crewneck

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PRE ORDER- Debinha All-American Signature Zip Up (Limited Edition)

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PRE ORDER- Debinha All American Pullover Hoodie

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Trinity Rodman SIGNATURE Collection

PRE ORDER- Trinity Rodman Unisex Short Sleeve Signature Tee

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PRE ORDER- Trinity Rodman Women’s Short Sleeve Tee

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PRE ORDER- Trinity Rodman College Crewneck

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PRE ORDER- Trinity Rodman All-American Signature Zip Up (Limited Edition)

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PRE ORDER- Trinity Rodman All American Pullover Hoodie

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RosE Lavelle SIGNATURE Collection

PRE ORDER- Rose Lavelle All American Pullover Hoodie

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PRE ORDER- Rose Lavelle College Crewneck

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PRE ORDER- Rose Lavelle Unisex Long Sleeve Tee

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PRE ORDER- Rose Lavelle Unisex Short Sleeve Signature Tee

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PRE ORDER- Rose Lavelle Women’s Short Sleeve Signature Tee

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PRE ORDER- Rose Lavelle All-American Signature Zip Up (Limited Edition)

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Sophia smith signature Collection

PRE ORDER- Sophia Smith Women’s Short Sleeve Tee

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PRE ORDER- Sophia Smith Unisex Short Sleeve Signature Tee

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PRE ORDER- Sophia Smith All American Pullover Hoodie

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PRE ORDER- Sophia Smith College Crewneck

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PRE ORDER- Sophia Smith Unisex Long Sleeve Tee

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PRE ORDER- Sophia Smith All-American Signature Zip Up (Limited Edition)

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Sydney Leroux SIGNATURE Collection

PRE ORDER- Sydney Leroux Unisex Long Sleeve Tee

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PRE ORDER- Sydney Leroux Unisex Short Sleeve Signature Tee

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PRE ORDER- Sydney Leroux Women’s Short Sleeve Signature Tee

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PRE ORDER- Sydney Leroux All-American Signature Zip Up (Limited Edition)

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PRE ORDER- Sydney Leroux All American Pullover Hoodie

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AD Franch SIGNATURE Collection

PRE ORDER- AD Franch Women’s Short Sleeve Retro Tee

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PRE ORDER- AD Franch Unisex Long Sleeve Retro Tee

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PRE ORDER- AD Franch Unisex Short Sleeve Retro Tee

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PRE ORDER- AD Franch All American Pullover Hoodie

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PRE ORDER- AD Franch College Crewneck

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PRE ORDER- AD Franch All-American Signature Zip Up (Limited Edition)

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Dani Weatherholt SIGNATURE Collection

PRE ORDER-Dani Weatherholt College Crewneck

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PRE ORDER- Dani Weatherholt Women’s Short Sleeve Retro Tee

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PRE ORDER- Dani Weatherholt Unisex Short Sleeve Retro Tee

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PRE ORDER- Dani Weatherholt All American Pullover Hoodie

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PRE ORDER- Dani Weatherholt All-American Signature Zip Up (Limited Edition)

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Kerolin nicoli SIGNATURE Collection

PRE ORDER- Kerolin Nicoli Unisex Short Sleeve Retro Tee

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PRE ORDER- Kerolin Nicoli Women’s Short Sleeve Retro Tee

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PRE ORDER- Kerolin Nicoli College Crewneck

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PRE ORDER- Kerolin Nicoli All-American Signature Zip Up (Limited Edition)

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PRE ORDER- Kerolin Nicoli All American Pullover Hoodie

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Crystal Dunn SIGNATURE Collection

PRE ORDER- Crystal Dunn Unisex Long Sleeve Tee

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PRE ORDER- Crystal Dunn Unisex Short Sleeve Retro Tee

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PRE ORDER- Crystal Dunn Women’s Short Sleeve Retro Tee

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PRE ORDER- Crystal Dunn College Crewneck

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PRE ORDER- Crystal Dunn All-American Signature Zip Up (Limited Edition)

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PRE ORDER- Crystal Dunn All American Pullover Hoodie

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We have Fans Everywhere. Tag us on instagram @americanrootswear #wearyourvalues


MAKING IT IN AMERICA

Making It In American Book

The story of American Roots and our All-American Pullover Hoodie is featured in best-selling author, Rachel Slade’s, newest book, Making It in America, The Almost Impossible Quest to Manufacture in the U.S.A. (and How It Got That Way).


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Women’s Soccer Apparel & Fan Gear

At American Roots, we are so excited that women's sports are finally getting the long-overdue recognition and spotlight they rightfully deserve! Today, we are giving women soccer fans the opportunity to not only wear their favorite players but also wear their values. That's why we're excited to be able to offer fans of all ages the first ever collection of women’s soccer apparel featuring all the players you love. We offer a wide selection of fan gear and soccer merchandise officially licensed by NSWLPA, made in America by Union labor. Our player-specific designs embody the spirit of your favorite players like Alex Morgan, Lo’eau LaBonta, Lynn Willams, Rose Lavelle, Sophia Smith, Trinity Rodman, Crystal Dunn, Kerolin Nicoli, Sydney Leroux, Denise O’Sullivan, Debinha, and Dani Weatherholt. American Roots is the ultimate destination for women's soccer fan apparel. Embrace the spirit of the game with our fan gear collection featuring American made hoodies, t-shirts, and women's tees, sewn and printed in Westbrook, Maine. Whether you're gearing up for game day or celebrating your favorite champions, our fan gear is designed to reflect your passion for women’s soccer. This isn’t your typical soccer jersey or team apparel; our player specific designs celebrate the spirit of the sport we all love. Join us in honoring the love of the game, season after season, with stylish and comfortable hoodies and shirts. Experience the pride of being a soccer fan with American Roots Fan Gear today! American Roots Fan Gear is officially licensed by the NWSL Players Association. Our collaboration is inspired by a love of the game and a brighter future for women's sports and equality. Join us in supporting your favorite players with apparel and merchandise that embodies our shared values and empowers soccer fans everywhere. Discover premium women's soccer fan gear at American Roots. Shop our collection of hoodies, t-shirts, and women's t-shirts crafted with pride in the USA.