American Roots and the NWSL Players Association have partnered to create ethically made fan apparel. The collaboration aims to promote a brighter future for women's soccer and empower fans to support their favorite players with values-driven apparel.
THE ONLY OFFICIALLY LICENSED WOMEN'S SOCCER FAN GEAR MADE ETHICALLY IN AMERICA BY UNION LABOR
ALEX MORGAN
LO'EAU LABONTA
LYNN WILLIAMS
CRYSTAL DUNN
DEBINHA
KEROLIN NICOLI
SOPHIA SMITH
A PARTNERSHIP BUILT ON
SHARED VALUES
THE AMERICAN ROOTS STORY
American Roots’ mission is to create jobs that are more meaningful, fair, and well-paying. Through our example, we aim to help rebuild American manufacturing and its economy in a more just and sustainable way.
Our foundation is built on strong community ties, family values, and a dedicated workforce. By prioritizing these principles, we ensure our products reflect our commitment to quality and integrity. We strive to pass on these values to our customers, fostering a connection that goes beyond the products themselves.