NWSL Players Association and American Roots Announce Historic Collaboration for Ethically Made Women's Soccer an Gear
Westbrook, ME and Asheville, NC, July 14, 2024 – American Roots, known for its American-made, union-made apparel crafted from entirely American-sourced materials, is thrilled to announce a trailblazing multi-year licensing agreement with the National Women’s Soccer League Players Association (NWSLPA) for player-branded fan gear. Launching on Labor Day 2024, this collaboration marks the first sports license agreement in American Roots’ history. It celebrates the incredible athletes of the NWSL with the only officially licensed women’s soccer fan gear made in America by union labor with materials sourced exclusively from the United States.