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Made in Maine: The American dream sewn into every stitch
Ben Waxman and Whitney Reynolds Waxman, founders and owners of American Roots, in Westbrook Photo: Tim Greenway for Mainebiz By Renee Cordes To the sounds of African gospel music,...
Making it in Maine requires a robust domestic manufacturing strategy | Opinion
Whitney Waxman and Ben Waxman are co-founders of American Roots Apparel in Westbrook. The Trump administration’s push to revive American manufacturing through tariffs, as highlighted in a recent New York...
An Entirely American- and Union-made Hoodie Company is Expanding
Apparel manufacturer American Roots gets into retail game with gear for pro soccer fans. The sport of soccer, globally known as football, does not have its roots in America. But apparel manufacturer...
The Real Reason NWSL Players Are Walking Out in "We Said Now" Shirts
We love seeing women win. On Aug. 25, players from the National Women's Soccer League (NWSL) walked out in matching white T-shirts reading "We Said Now" in bright pink script....
NWSL Players Association and American Roots Announce Historic Collaboration for Ethically Made Women's Soccer an Gear
Westbrook, ME and Asheville, NC, July 14, 2024 – American Roots, known for its American-made, union-made apparel crafted from entirely American-sourced materials, is thrilled to announce a trailblazing multi-year licensing...
Maine Voices Live: Making it in America
Listen to Maine Voices Live: Making it in America, featuring American Roots co-owners, Ben and Whitney Waxman and author Rachel Slade. Nine years ago, Ben and Whitney Waxman began an experiment:...
The New York Times - A Factory in Maine Proves ‘Made in America’ Is Still Possible
A Factory in Maine Proves ‘Made in America’ Is Still Possible.
Washington Post - "Making It in America" calls for a manufacturing revival
Rachel Slade examines the state of American manufacturing through the lens of an idealistic apparel company in Maine.






